Jose María Pérez Sastre
/ Partner Manager at Google
Professional focused on digital marketing in fast moving consumer goods industry and with experience in strategy and operational consulting. Passionate for digital marketing, e-commerce and new technologies. Currently responsible for a team developing new one to one marketing capabilities for P&G; including multi-brand digital strategy, multi-channel communications, CRM / Data intelligence, digital innovation and e-commerce.
– Operational and commercial due diligence, competitive analysis, market research, and consumer behavioral analysis.
– Business modeling and analysis, business plan creation.
– Direct to consumer marketing, online marketing, online communication, e-commerce, organic and paid search strategy.
– Digital strategy (including online, mobile and social media).
– Project management, team management.